PROJECT TYPE
DEVELOPER
RESIDENCIAL
CALÇADA SA
LOCATION
ARCHITECT & INTERIOR DESIGN
RIO DE JANEIRO, JARDIM BOTÂNICO | 2018
FEU ARQUITETURA
SALES CENTER
3D RENDERINGS
MARKETING MATERIAL AND EXPERIENCE, GRAPHIC DESIGN
3D RENDERINGS, FILMS, CONCEPT AND TEASERS
MARKETING CAMPAIGN
BRAND IDENTITY, AD CAMPAIGN, BROCHURES, ART DIRECTION, GRAPHIC DESIGN
DIGITAL DEVELOPMENT
PRE-LEADS CAMPAIGN, LANDING PAGE, MEDIA STRATEGY
THE PROJECT
WE WERE INVITED TO CREATE THE BRANDING AND MARKETING CAMPAIGN FOR THIS PROJECT LOCATED IN 211 JARDIM BOTÂNICO ST. A PLACE WITH BIG VISIBILITY AND GREAT REPRESENTATIVITY IN THE COMMUNITY. AFTER SOME RESEARCH WE FOUND OUT THAT THE HISTORIC HERITAGE HOUSE WAS BUILT LAST CENTURY AND WAS PART OF THE COTTON RANCH. KNOWING THE PROJECT AND ITS INTEGRATION WITH THE OLD BUILDING WE TOOK ADVANTAGE OF IT BEING A HISTORIC LANDMARK THAT WAS REVITALIZED BY THE CONSTRUCTION FIRM AND GIVEN BACK TO SOCIETY. A HUGE WIN FOR THE REGION AND HISTORY.
ON THIS AMAZING SITE THE BOTANIQUE 211 PROJECT WAS BORN. ONLY 24 APARTMENTS, WILL BE PRIVILEGED FOR ENJOYING THIS PROJECT WHERE THE OLD AND THE NEW PROJECTS WILL LIVE IN PERFECT HARMONY.
PRE LEADS PHASE
FOR THE PRE LEAD PHASE, WE’VE DONE A LANDING PAGE CALLED HISTORICALLY MODERN, WHERE WE LAUNCHED A SURVEY TO HELP QUALIFY THE LEAD AND GET TO KNOW MORE ABOUT THE PEOPLE WHO WERE INTERESTED IN THE PROJECT. THAT WAY, WE WERE ABLE TO KNOW MORE ABOUT OUR TARGET PUBLIC/AUDIENCE, THEIR EXPECTATIONS THUS DIRECTING THE NEXT PHASE IN THE MOST ASSERTIVE POSSIBLE WAY.
THE GRAFFITI
WE USED THE STREET ART ELEMENT, GRAFFITI, AS A TOOL TO SHOW OUR COMMUNICATION CONCEPT. THAT ALLOWED US TO, NOT ONLY USE THE EXISTING WALL BUT ALSO VALUE A WELL-USED LOCAL PRACTICE. THAT WAY, INSTEAD OF USING PRINTED PANELS OR AGGRESSIVE VISUAL ELEMENTS, OUR COMMUNICATION USED A LOCAL CHARACTERISTIC TO BRING ATTENTION TO THE ENTERPRISE.
